Which celebrity's endorsement deal is credited with saving Polaroid from bankruptcy in 2010 by creating a new product line that appealed to a younger demographic?

Throughout retail history, certain celebrity endorsements have transformed brands and created legendary marketing moments. These partnerships have sometimes rescued struggling companies, launched new product lines into the stratosphere, or completely repositioned a brand's image. Test your knowledge of these famous endorsement deals that changed the trajectory of retail products and created lasting legacies in consumer culture.

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