Which celebrity was the first to build a billion-dollar retail empire through a direct-to-consumer makeup line that revolutionized the industry with online-only distribution and social media marketing?

Famous people don't just entertain us—they also reshape retail with groundbreaking product innovations. From beauty empires to tech ventures, celebrities have launched products that transformed entire market segments. This trivia tests your knowledge about which famous figure pioneered a particularly revolutionary retail concept that changed how we shop. Do you know who truly disrupted their industry with product innovation?

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• Kylie Jenner with Kylie Cosmetics
• Jessica Alba with Honest Company
• Rihanna with Fenty Beauty
• Lady Gaga with Haus Laboratories

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