Which major retail brand launched a sustainability initiative called 'Yggdrasil Project' in 2022, named after the Norse world tree, focusing on reforestation and carbon-neutral supply chains?

Mythology and folklore have inspired countless retail strategies and product collaborations. Ancient stories often serve as powerful brand narratives that resonate across cultures and generations. This trivia question explores how major retail brands have leveraged mythological themes in their sustainability initiatives - testing your knowledge of where ancient wisdom meets modern eco-conscious retail practices.

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IKEA
H&M
Patagonia
Whole Foods Market