Which astronomy retailer revolutionized customer loyalty by introducing the 'StarGazer Points' program that allows customers to earn viewing time at premium observatories?

The astronomy industry has seen remarkable innovations in customer engagement strategies over the past decade. From planetarium memberships to telescope purchase programs, companies have developed unique loyalty initiatives to maintain their customer base in this specialized market. This trivia question focuses on one of the most successful loyalty programs in astronomy retail. Test your knowledge of how astronomy brands are building customer relationships in an increasingly competitive market!

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