Which renowned architect pioneered the concept of 'architectural merchandising' by designing the Solomon R. Guggenheim Museum with a continuous spiral ramp specifically to control how visitors experience art products?

Test your knowledge about one of the most innovative retail strategies in architectural history! Famous architects often leverage their buildings as product showcases, blending retail strategy with architectural brilliance. This poll explores how one iconic architect revolutionized the relationship between architecture and product marketing through a groundbreaking retail strategy.

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Frank Lloyd Wright
Le Corbusier
Zaha Hadid
I.M. Pei