Which celebrity brand collaboration broke retail records in 2019 by selling out a $175 million inventory in under 30 seconds, causing the website to crash and establishing a new benchmark for influencer marketing?

In the increasingly competitive retail landscape, celebrity brand collaborations have become a major force in driving sales and creating cultural moments. These partnerships blend star power with consumer products, often resulting in unprecedented demand and social media frenzies. Test your knowledge about one of the most significant celebrity retail partnerships that changed how brands approach collaborations and influenced consumer behavior in unexpected ways.

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Rihanna's Fenty Beauty x LVMH
Kylie Jenner's Kylie Cosmetics x Ulta Beauty
Travis Scott's McDonald's Meal Deal
Travis Scott's Nike Air Jordan 1 'Cactus Jack' sneaker collaboration