Which global brand built its storytelling around the Japanese concept of 'ikigai' (finding purpose) and incorporated traditional Japanese paper-folding techniques in its product packaging design?

Brand storytelling rooted in cultural traditions creates authentic connections with consumers while preserving heritage. From indigenous craft techniques to generational recipes, many successful brands incorporate cultural elements as core components of their identity. This poll explores how global brands have leveraged specific cultural traditions in their brand narratives and marketing strategies.

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Rituals Cosmetics
Shiseido
L'Occitane
Aesop