Which innovative retail subscription model was first pioneered by the UK's National Theatre in 2017, revolutionizing theater ticket sales and later adopted globally?

The performing arts industry has undergone significant retail transformations in recent years, particularly in how tickets, merchandise, and experiences are sold to audiences. From subscription models to innovative retail strategies, theaters and performance venues have adapted to changing consumer preferences and digital innovations. Test your knowledge about the business side of performing arts retail!

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NT At Home - a streaming platform offering recorded performances for a monthly fee
Stage Rush - a last-minute mobile app offering unsold tickets at steep discounts
Theatre Pass - a MoviePass-style subscription offering one show per month for a flat fee
Backstage Bundle - combining merchandise, digital programs, and tickets in a monthly box