Which famous personality pioneered the 'early drop' e-commerce strategy that created artificial scarcity for their beauty brand, selling $900M worth of products in the first 18 months?

Many famous personalities have ventured beyond their primary careers to create successful retail brands. These celebrities have transformed their personal brand equity into thriving retail businesses, often disrupting traditional market segments with innovative approaches to product development, marketing, and customer engagement. Test your knowledge about these celebrity retail entrepreneurs who have made significant impacts in the retail landscape.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Lady Gaga with Haus Laboratories