Which movie holds the record for the largest single-film product placement deal when Heineken reportedly paid $45 million to replace James Bond's signature martini?

Product placement has become a significant revenue stream in film and television production. From prominently featured cars in action movies to characters explicitly mentioning brand names, these marketing integrations can generate millions in additional funding for studios while providing unique advertising opportunities for brands. This trivia question tests your knowledge about one of the most financially successful product placement deals in cinema history.

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