Which major sports brand was the first to launch a comprehensive direct-to-consumer strategy called 'Consumer Direct Offense' in 2017, significantly reducing their reliance on traditional retail partners?

The sporting goods retail landscape has transformed dramatically in the digital age. Major athletic brands have had to reimagine their retail strategies to meet changing consumer demands. This poll tests your knowledge about a pivotal moment in sports retail history that changed how athletic products are marketed and sold directly to consumers.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Nike
Adidas
Under Armour
Puma