Which retail brand's logo authentically incorporates elements from traditional cultural symbolism?

Traditional cultural elements have long influenced retail logo designs across the world. Brands often incorporate cultural symbols to connect with local markets or express their heritage. This trivia tests your knowledge of how major retailers have used cultural traditions in their brand identity. Can you identify which cultural symbolism has been authentically used in these major retail logos?

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Starbucks' mermaid logo, based on Norse mythology's sea goddesses
Toyo Shoji's logo (parent company of UNIQLO), featuring a traditional Japanese family crest design
Amazon's arrow, derived from ancient Aztec directional symbols
H&M's lettering, inspired by traditional Swedish runic alphabet