Which film franchise holds the Guinness World Record for 'Most successful merchandising franchise' with over $32 billion in retail sales as of 2019?

The film and television industry has revolutionized product marketing with strategic product launches timed with major releases. From action figures to clothing lines, home décor to themed food products, entertainment franchises have created billion-dollar merchandising empires. Test your knowledge about some of the most successful (or surprising) product launches tied to major film and television properties!

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