Which natural products retailer first introduced the groundbreaking slogan "Whole Foods, Whole People, Whole Planet" to emphasize their triple-bottom-line business approach?

The natural products industry has seen massive shifts in marketing strategies and brand commitments to environmental causes. Major retailers are competing to showcase their sustainability initiatives through innovative campaigns and slogans. Test your knowledge about how natural product brands are positioning themselves in the competitive eco-conscious marketplace!

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• Whole Foods Market
• Sprouts Farmers Market
• Trader Joe's
• The Fresh Market

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