Which gaming company first introduced an augmented reality mobile app that allowed customers to scan physical products in stores to unlock exclusive in-game content and virtual try-ons?

The gaming industry has transformed retail experiences in innovative ways, blending virtual and physical shopping experiences. From in-game purchases to branded merchandise, gaming retailers have pioneered unique customer engagement strategies. Test your knowledge about a groundbreaking retail innovation that changed how gamers interact with their favorite titles and brands!

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• Niantic (Pokémon GO developer) with their 'Real World Platform' retail integration in 2018
• Epic Games with their 'Fortnite Physical Royale' retail program in 2019
• Nintendo with their 'Labo Vision' retail enhancement system in 2017
• Roblox with their 'Phygital Experience' store scanner app in 2020

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