Which marketing campaign is credited with revolutionizing midnight book release parties as a major retail event strategy in bookstores worldwide?

The book retail industry has transformed dramatically in recent decades, with changes in consumer behavior, technology, and marketing strategies reshaping how literature reaches readers. This trivia question explores a pivotal marketing campaign that changed the landscape of book retail and influenced how publishers promote major literary releases. Test your knowledge about the intersection of literature marketing and retail strategy!

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Harry Potter series releases by Bloomsbury/Scholastic (starting with 'Goblet of Fire' in 2000)
Dan Brown's 'The Da Vinci Code' release by Doubleday in 2003
Stephenie Meyer's Twilight series releases by Little, Brown and Company (2005-2008)
George R.R. Martin's 'A Dance with Dragons' release by Bantam Books in 2011