Which digital marketing innovation first allowed performing arts venues to offer virtual seat previews before purchase?

The performing arts world has been transformed by digital marketing strategies. From ballet companies to Broadway theaters, arts organizations have had to evolve their audience engagement methods in the digital age. This trivia question tests your knowledge about a groundbreaking digital marketing innovation that changed how performing arts venues connect with their audiences. Are you a performing arts marketing insider or just a casual observer?

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360° virtual venue tours launched by the Royal Opera House in 2010
Augmented reality programs introduced by The Met in 2015
Lincoln Center's 'Digital Seat Selector' app from 2013
Sydney Opera House's 'View From Your Seat' website feature from 2012