Which company conducted the first formal market research survey in 1923, revolutionizing how businesses understand consumer preferences?

Before data-driven decision making became standard practice, market research was often informal and unsystematic. One groundbreaking innovation changed how companies understood their customers forever, establishing methodologies still used today. This poll tests your knowledge about a pivotal moment in consumer insights history that transformed how products are developed and marketed worldwide.

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Procter & Gamble, who surveyed households about soap preferences leading to the creation of their iconic Ivory soap marketing
General Motors, who under Alfred Sloan's direction, initiated systematic customer feedback to design cars for different market segments
Coca-Cola, who conducted taste tests and consumer interviews after their recipe change to develop targeted advertising campaigns
AT&T, who surveyed telephone users to understand communication patterns and improve their service offerings nationwide