Which mythological creature was first used by Starbucks in their original 1971 logo, drawing from ancient seafaring folklore to represent the coffee company's nautical roots?

Throughout retail history, brands have leveraged mythology and folklore to create memorable mascots and marketing campaigns. These mythological connections often forge deeper emotional bonds with consumers and create distinctive brand identities. Test your knowledge about how the retail world has incorporated elements from mythology and folklore into their marketing strategies and brand representations.

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Siren (or mermaid)
Phoenix
Griffon
Kraken