Which 2019 brand collaboration sold out in less than 30 seconds online, crashed websites, and now commands resale prices over 10 times the original retail value?

Brand collaborations have become a staple of pop culture, creating buzzworthy products that blend the identities of unexpected partners. From luxury fashion houses teaming up with streetwear brands to fast food chains partnering with celebrities, these limited releases often generate massive hype and sell out within minutes. Test your knowledge of some of the most iconic brand collaborations that have shaped consumer culture and created collector frenzies!

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• Supreme x Louis Vuitton leather goods collection
• Travis Scott x McDonald's 'Cactus Jack' meal and merchandise
• IKEA x Virgil Abloh 'MARKERAD' collection featuring the 'KEEP OFF' rug
• Adidas x Game of Thrones Ultra Boost collection

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