Which beverage brand revolutionized its market position in the 1990s by incorporating traditional Oaxacan wood carvings (alebrijes) into its packaging design, helping to preserve this cultural art form?

Product packaging is not just about protection and convenience—it's often a canvas for cultural expression. Throughout history, many brands have incorporated traditional cultural designs and symbols into their packaging, creating iconic products that celebrate heritage while achieving commercial success. This trivia explores a landmark case where traditional cultural artistry transformed a product's market presence and created a lasting brand identity.

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Tequila Herradura with its 'Reserva de la Familia' collectors' series
Corona Beer with its 'Mexico Eterno' limited edition
Jarritos Soft Drinks with their 'Artesanía' bottle series
Kahlúa Coffee Liqueur with their 'Heritage Collection'