Which language-focused tagline was created by linguist Dan Wieden for Nike in 1988, inspired by the last words of convicted murderer Gary Gilmore?

Language is at the heart of marketing success, and some linguistic taglines have transformed brands and entered our everyday vernacular. In the field of linguistics, these phrases represent powerful examples of how carefully crafted language can shape perception, create cultural phenomena, and drive consumer behavior. Test your knowledge of these iconic linguistic achievements in advertising!

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