Which retailer first introduced 'Fandom Shops' - dedicated store sections that transform monthly based on trending TV shows, movies, or gaming releases?

The rise of experiential retail has transformed how brands engage with pop culture consumers. From AR fitting rooms to celebrity-designed pop-up shops, innovative retailers are blurring the lines between entertainment and shopping. Test your knowledge about a groundbreaking retail innovation that changed how fans interact with their favorite entertainment franchises.

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• Target with their 'Bullseye Playground' concept in 2019
• Walmart with their 'Entertainment Zones' in 2020
• Best Buy with their 'Culture Corner' displays in 2018
• Amazon with their physical 'Trending Now' stores in 2021

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