Which U.S. federal agency underwent a comprehensive rebranding in 2013 that included a new logo, standardized typography, and visual identity system estimated to cost $3 million?

Government agencies and political organizations regularly rebrand to modernize their image and improve public perception. These rebranding efforts often involve significant research, stakeholder input, and taxpayer funding. How well do you know the visual branding strategies that have shaped government identities? Test your knowledge of notable government rebranding initiatives that aimed to enhance public engagement and trust through visual merchandising and brand management.

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• The Federal Emergency Management Agency (FEMA)
• The Consumer Financial Protection Bureau (CFPB)
• The Transportation Security Administration (TSA)
• The Environmental Protection Agency (EPA)

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