Which traditional cultural festival features a massive parade where the Coca-Cola polar bears have become an unofficial but widely embraced symbol, despite having no historical connection to the celebration?

Brand mascots often become cultural touchstones, but some have transcended their original markets to become globally recognized symbols while maintaining cultural significance. These iconic characters don't just sell products—they become part of cultural traditions and celebrations around the world. Test your knowledge of how these brand ambassadors have become woven into different cultural fabrics worldwide.

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Toronto's Santa Claus Parade
Rio Carnival in Brazil
Macy's Thanksgiving Day Parade in New York
Sydney's New Year's Eve Celebration