Which Broadway musical pioneered the strategy of creating a distinct visual brand identity with a single iconic image that has remained virtually unchanged worldwide for over 35 years?

The performing arts industry relies heavily on strategic brand positioning to attract audiences. Major productions invest millions in creating distinctive brand identities that can turn shows into cultural phenomena and global franchises. Test your knowledge about how theatrical productions have leveraged innovative brand strategies to achieve remarkable success in the competitive entertainment landscape.

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The Phantom of the Opera (with its white mask on rose)
Cats (with its yellow eyes logo)
Les Misérables (with the girl in the French flag)
Chicago (with its black and red typography)