Which ancient civilization pioneered the concept of 'shop windows' by creating transparent alabaster panels to display luxury goods while protecting them from dust and theft?

Throughout history, ancient civilizations developed sophisticated methods of displaying goods to attract customers in their bustling marketplaces. From the strategic layout of Roman forums to the elaborate shop displays in ancient China, visual merchandising has ancient roots. This poll explores how early civilizations used visual techniques to enhance the appeal of their merchandise and boost sales in ways that still influence modern retail practices.

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