Which gaming mascot was specifically designed to compete with Nintendo's Mario and was introduced with the famous marketing slogan 'Sega does what Nintendon't'?

In the world of gaming, product launches and their marketing campaigns can become legendary. Sometimes a single advertisement can define an entire generation of gamers or create a mascot that lives on for decades. This trivia question explores one of the most influential product design and marketing decisions in gaming history that helped establish a now-iconic brand.

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Sonic the Hedgehog
Crash Bandicoot
Spyro the Dragon
Earthworm Jim