Which luxury brand pioneered the architectural 'Epicenter' concept store design strategy, collaborating with renowned architects to create unique flagship locations that function as both retail space and cultural installation?

In the world of architectural retail design, concept stores have transformed how brands engage customers through physical spaces. These architectural marvels blend product display, brand storytelling, and immersive experiences in ways that traditional retail spaces cannot. This trivia question focuses on a groundbreaking retail concept that changed how architects approach commercial design for luxury brands.

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Prada (working with Rem Koolhaas/OMA)
Louis Vuitton (working with Frank Gehry)
Gucci (working with Zaha Hadid)
Hermès (working with Renzo Piano)