Which pioneering product design philosophy was first adopted by the Museum of Modern Art's (MoMA) retail stores that revolutionized arts merchandising?

Product design in the arts and literature retail space has evolved significantly over the decades. From specialized bookstores to art supply shops, the way these environments are designed can significantly impact the customer experience and brand perception. This trivia question explores how museums and art retailers have embraced innovative design philosophies to enhance visitor engagement with cultural products.

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The 'Touchpoint Design' approach, which encourages customers to physically interact with product replicas before purchasing the actual art pieces
The 'Good Design' principle, which emphasizes that everyday objects should be both aesthetically pleasing and functionally designed
The 'Cultural Immersion' technique, where retail spaces are designed to mimic the historical period of featured artworks
The 'Art as Utility' concept, which focuses exclusively on transforming famous artworks into practical household items