Which celebrity's endorsement deal with Puma in 2018 was groundbreaking for making them not just a brand ambassador but also a creative director, resulting in a reported $100+ million multi-year contract?

Celebrity endorsements have become a cornerstone of modern marketing, with brands paying astronomical sums to associate their products with famous faces. These partnerships can transform products into cultural phenomena and significantly boost sales. This trivia question explores one of the most lucrative celebrity endorsement deals in retail history that changed the trajectory of both the brand and the celebrity's career.

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Rihanna
LeBron James
Beyoncé
Kanye West