Which sports brand first introduced the iconic slogan 'Just Do It' and what was the surprising inspiration behind it?

Test your knowledge about the history behind some of the most famous sports brand slogans that have shaped athletic marketing for decades. These taglines have become so embedded in popular culture that many people recognize them instantly, but do you know when and how they originated? This trivia question focuses on one of the most influential marketing campaigns in sports history that changed how athletic brands position themselves.

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Nike in 1988, inspired by the last words of executed murderer Gary Gilmore who said 'Let's do it' before his firing squad execution
Adidas in 1992, inspired by Olympic sprinter Carl Lewis who reportedly said 'I just do it' after winning gold despite injury
Reebok in 1987, inspired by fitness instructor Gin Miller who used the phrase to motivate her step aerobics classes
Puma in 1990, inspired by basketball star Michael Jordan who said it during a pivotal championship-winning moment