Which e-commerce platform successfully rebranded with a mythological symbol that represents both a river and a path from A to Z, reflecting their goal to sell everything from A to Z?

Throughout history, mythological symbols and folkloric characters have been powerful tools for brand identity and recognition. Many successful e-commerce platforms leverage these cultural touchpoints to create memorable shopping experiences and distinctive brand personalities. Test your knowledge about how mythology and folklore influence modern digital retail strategies!

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Amazon (with their arrow symbol resembling the Amazon river and connecting A to Z)
eBay (with their overlapping letters symbolizing the crossing paths of Hermes, god of commerce)
Alibaba (named after the folkloric character who discovered the thieves' treasure through a magical phrase)
Etsy (with their logo inspired by Norse runes representing handcraft and creativity)