Which food giant lost over $120 million on a failed product line that attempted to create artificially sweetened, heat-resistant chocolate that wouldn't melt in warm temperatures?

Major food companies invest millions in research and development to create innovative products, but sometimes even the biggest brands make costly mistakes. This poll explores one of the most expensive product failures in the food industry, where market research and consumer trend analysis went terribly wrong. Test your knowledge about this famous culinary miscalculation that became a case study in retail failure.

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Hershey's with their 'TempSure' chocolate line (1999)
Nestlé with their 'Choco-Stable' product series (2005)
Cadbury with their 'Resilient Delights' collection (2010)
Mars with their 'M&Ms Chocolate Cooler' innovation (1996)