Which innovative marketing approach did NASA use to build public engagement before the James Webb Space Telescope's launch in 2021?

NASA's James Webb Space Telescope (JWST) represented one of the most anticipated product launches in astronomy history. Beyond being a scientific instrument, it was also a masterclass in public engagement and marketing. This poll tests your knowledge about how NASA transformed a complex scientific tool into a cultural phenomenon that captured global attention.

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A 'Where's Webb?' interactive tracker that allowed the public to follow the telescope's journey to its orbit location in real-time
A global competition where amateur astronomers could submit potential first targets for the telescope to observe
A subscription service offering early access to images before public release for a monthly fee
A partnership with major streaming platforms to release an 8-part documentary series before launch