Which gaming company first launched a fully integrated 'shop-in-game' experience allowing players to purchase physical merchandise without leaving the game environment?

The gaming industry has pioneered innovative retail experiences through virtual worlds and metaverse environments. Major gaming companies are creating immersive shopping experiences where players can purchase both digital and physical goods. This poll tests your knowledge about how gaming platforms are transforming retail customer experience through virtual storefronts and digital commerce integration.

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Epic Games (Fortnite)
Roblox Corporation
Nintendo
Electronic Arts