Which retail innovation strategy did Nike announce in 2017 that dramatically reduced its wholesale partners from 30,000 to just 40 while emphasizing direct-to-consumer sales?

In the competitive world of sports retail, major brands have implemented innovative strategies to enhance customer experience and boost sales. Nike, one of the world's leading sportswear companies, made a significant shift in its retail approach in 2017 that transformed the industry. Test your knowledge about this major retail innovation that changed how consumers interact with the iconic brand.

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Consumer Direct Offense
Total Retail Experience
Digital Sport Revolution
Just Do It Direct