Which company holds the Guinness World Record for the 'Largest Product Launch' ever, unveiling their product simultaneously in 104 countries in 2012?

The Guinness World Records isn't just a collection of amazing human achievements—it's also a masterclass in brand storytelling. Since its inception in 1955, the Guinness Book of World Records has itself broken records while helping other brands create memorable marketing moments. Test your knowledge about how world record attempts have been used in brand storytelling campaigns to capture global attention and drive consumer engagement.

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• Samsung Galaxy S III smartphone
• Coca-Cola's Share a Coke campaign
• Microsoft Windows 8 operating system
• Apple iPhone 5

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