Which major performing arts organization underwent a controversial rebranding in 2019 that replaced their 125-year-old classic script logo with a dynamic, shape-shifting visual identity system?

The performing arts industry relies heavily on effective branding to attract audiences and patrons. Major theater companies, ballet troupes, and orchestras invest significantly in their visual identity to stand out in a competitive landscape. This poll tests your knowledge of how performing arts organizations have revolutionized their branding strategies in recent years to appeal to younger audiences while maintaining their artistic integrity.

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