Which ancient civilization used a system called 'tessera hospitalis' (hospitality tokens) that functioned similarly to modern loyalty programs by creating reciprocal obligations between merchants and customers?

Before modern loyalty cards and digital points systems, ancient civilizations had their own methods of customer retention. Merchants and traders across various ancient empires developed sophisticated systems to encourage repeat business and build lasting relationships with their clientele. These early loyalty programs laid the groundwork for the customer retention strategies we see today. Test your knowledge about these fascinating ancient precursors to modern loyalty programs!

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Ancient Rome
Ancient Egypt
Ancient China
Aztec Empire