Which of these sports brand collaborations was the first to generate over $1 billion in annual revenue?

Test your knowledge of groundbreaking brand collaborations in the sports industry! The sports market has seen some remarkable partnerships that have revolutionized product offerings and created cultural phenomena. These strategic collaborations have changed how athletes and fans engage with sports products and established new benchmarks for innovation and design. Can you identify which of these famous sports brand collaborations made history?

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• Nike and Michael Jordan (Air Jordan)
• Adidas and Kanye West (Yeezy)
• Under Armour and Stephen Curry
• Puma and Rihanna (Fenty)

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