In 2015, a celebrity leveraged their massive social media following to launch a cosmetics line that would transform influencer marketing and the beauty industry. Starting with just lip kits sold exclusively online, this brand grew into a billion-dollar empire in less than three years, changing how beauty products are marketed to Gen Z and Millennials. The success demonstrated the power of direct-to-consumer sales and social media influence in modern retail. How well do you know this groundbreaking product launch that redefined celebrity merchandising?
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