Which company pioneered the modern customer loyalty program in 1981 that became the model for many airline and retail reward programs we use today?

Loyalty programs have revolutionized how companies build lasting relationships with customers, but do you know their origins? This trivia challenge explores the fascinating history behind one of retail's most influential innovations. Test your knowledge about when and how customer loyalty programs first emerged as a strategic business tool that would eventually transform the shopping experience worldwide.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

American Airlines with AAdvantage
S&H Green Stamps with their collectible trading stamps
Coca-Cola with their bottle cap points program
American Express with Membership Rewards