Which gaming company first introduced 'dynamic in-game advertising' that could be updated in real-time across multiplayer games, revolutionizing how brands advertise in virtual worlds?

In the rapidly evolving landscape of gaming and virtual worlds, in-game advertising has become a sophisticated industry worth billions. From simple banner ads to complex integrated brand experiences, the way companies market within virtual environments has transformed how users interact with products. Test your knowledge about a landmark advertising campaign that changed how brands approach virtual world marketing!

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Massive Incorporated (later acquired by Microsoft)
IGA Worldwide (later acquired by Mochi Media)
Double Fusion (pioneered by Sony)
AdScape Media (later acquired by Google)