Which pharmaceutical company's 2018 advertising campaign was the first to use augmented reality (AR) to allow patients to visualize medication effectiveness in real-time on mobile devices?

In the competitive world of medical device advertising, one campaign stands out for transforming public perception and patient engagement. This groundbreaking marketing strategy not only boosted brand recognition but fundamentally changed how medical products are advertised to healthcare professionals and patients alike. Test your knowledge of this influential medical marketing milestone that redefined industry standards.

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Novartis with its 'See What's Possible' campaign for Lucentis
Pfizer with its 'Science Will Win' campaign for Xeljanz
Johnson & Johnson with its 'Health Visualized' campaign for Remicade
Roche with its 'Medicine in Motion' campaign for Actemra