Which linguistic device is primarily used in Nike's famous 'Just Do It' slogan that contributed to its effectiveness and memorability?

Marketing professionals often leverage linguistic principles to create memorable advertising slogans. The strategic use of language devices like alliteration, rhyming patterns, and linguistic parallelism can significantly enhance brand recall and consumer engagement. Test your knowledge about how famous brands have harnessed linguistic techniques in their most successful advertising campaigns.

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Imperative mood (direct command form)
Alliteration (repetition of consonant sounds)
Antithesis (contrasting ideas in parallel structure)
Assonance (repetition of vowel sounds)