Which celebrity partnership with a sportswear brand is considered the most profitable endorsement deal in history, generating over $1 billion in sales annually since its inception?

Celebrity endorsements have transformed the marketing landscape, creating some of the most memorable and lucrative partnerships in retail history. These collaborations not only boost brand recognition but can completely revitalize a company's image and target demographic. This trivia challenges your knowledge about some of the most influential celebrity-brand partnerships that have shaped pop culture and consumer behavior over the decades.

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Michael Jordan with Nike (Air Jordan)
Kanye West with Adidas (Yeezy)
LeBron James with Nike
Serena Williams with Puma