Which gaming company first launched a fully immersive VR retail store where players could purchase both physical merchandise (shipped to their home) and digital items for their games?

The gaming industry has been at the forefront of integrating innovative retail experiences through virtual worlds and omnichannel strategies. As games become platforms for commerce and social interaction, developers and publishers have created groundbreaking ways for players to purchase both digital and physical merchandise. This trivia question explores a significant milestone in the evolution of gaming retail experiences.

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Valve with Steam VR Shopping in 2019
Epic Games with Fortnite Virtual Shop in 2020
Sony with PlayStation Home Marketplace in 2018
Nintendo with Mii Plaza Store in 2021