Which major retail innovation in the 1990s first allowed indigenous artisans to sell traditional crafts directly to global consumers without middlemen?

Traditional cultural products have experienced significant transformations in retail strategy over the decades. As global interest in cultural authenticity grows, brands have adapted their approaches to showcase heritage items. This poll tests your knowledge about a pivotal moment in cultural retail history that changed how traditional crafts reached global markets.

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The launch of Ten Thousand Villages' fair trade e-commerce platform in 1996
Walmart's 'Global Traditions' in-store boutiques launched in 1994
The Metropolitan Museum of Art's 'Heritage Direct' catalog service in 1998
UNESCO's 'World Craft Marketplace' program established in 1992