Which Broadway musical was the first to use a viral TikTok challenge as a central component of its marketing campaign, resulting in over 2 billion views and a 35% increase in ticket sales to younger demographics?

In the performing arts world, marketing strategies have evolved dramatically with technology. Broadway and other major theater productions have embraced innovative approaches to reach new audiences while maintaining their artistic integrity. This trivia explores a groundbreaking marketing campaign that changed how performing arts productions promote themselves in the digital age.

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Hamilton
Six
Dear Evan Hansen
Hadestown